
"Grails: When Sneakers Change the Game" follows the story of Eastside Golf and its quest to enter the world of sports fashion and sneaker culture. From humble beginnings to a deal with the top brand in the world, the founders of Eastside Golf look to create the ultimate and most sought-after shoes in the world – known in sneaker culture as "Grails."

Two young black entrepreneurs create Eastside Golf to change how the game looks. But disrupting a sport as conservative as golf isn't going to be easy.

Eastside Golf is tasked with designing its first sneaker, and feels pressure to create something groundbreaking and authentic.

Eastside Golf's first shoe release makes waves in the sneaker community, but Earl and Olajuwon are focused on creating something bigger and better.

Eastside Golf wants to fundamentally change the game of golf with its products, but traditional forces stand in the way of progress.

Earl meets with avowed sneakerhead DJ Khaled for advice on how to grow the business; the latest collaboration with Nike is ready for approval.

As Eastside Golf celebrates its latest collaboration with Nike, the founders seek advice on how to build the business while staying true to their values.
Complete episode guide for Grails: When Sneakers Change the Game with detailed information about every season and episode including air dates, summaries, ratings, and streaming availability in United States.
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