After ten years, a loyal employee is framed for embezzlement, then murdered by his employers, only to be reborn as their youngest son, with a yearn for revenge guiding his hostile takeover.
Coming from a poor background, Hyun Woo works for Soonyang Group and serves the owner family. Chairman Jin Young Ki of Soonyang Group suddenly faints, and everyone in the family quickly looks for a chance to take the position. Meanwhile, Hyun Woo finds the paper company that's been creating slush funds for Soonyang and is sent on a mission to retrieve them.
Hyeon Woo realizes that he was reborn as the youngest grandson of the Soonyang family, Jin Do Jun. As he comes from the future, he gives useful advice to Chairman Jin Yang Cheol, the founder of Soonyang who is now his grandfather. He quickly wins the chairman's confidence, becoming Chairman Jin's most adored grandson.
Do Jun gets into the law school of the most prestigious university at the top of his class as he promised Chairman Jin. The land he received in return provided him with enough money to start investing in companies. He goes on a trip to the US with his father and meets Oh Se Hyeon, an investment manager.
Soonyang Motors has been Chairman Jin Yang Chul's long dream. Knowing that, Do Joon fully supports Chairman Jin and earns more trust from him. Soonyang's longtime rival, Daeyoung bids to acquire Hando Steel, and Chairman Jin learns later that one of his sons was helping Daeyoung behind his back.
The IMF crisis causes Ahjin Motors to file for court receivership. Chairman Jin Yang Chul wants to acquire the company, but Do Joon stops him at all costs because he knows it will bring misery to his family from his previous life. However, things get difficult for Do Joon as Cheongwadae steps in to mediate the acquisition.
Seong Jun joins Soonyang Construction with ulterior motives. Do Jun convinces Se Hyeon to acquire Jaea Construction to build a digital media city in Sangam-dong. Soonyang also eyes that area, but they need the new Seoul mayor to give the project to them. Chang Je gets elected as the new mayor of Seoul, but he goes against Chairman Jin and gives the project to Jaea Construction.
Do Joon appears in front of Chairman Jin as the majority shareholder of Miracle Investment. Chairman Jin tells Do Joon that he'll never be able to buy Soonyang with his money. Then he hurries with the succession of the company to his eldest grandson, Sung Joon.
On the day of Sung Joon's wedding, Chairman Jin announces that he will no longer follow the rule of primogeniture and pass the company down to whoever proves their competence. The siblings of the Jin family eye on each other's shares, while Do Joon eggs on the siblings to mistrust each other.
The stock price of New Data Technology plummets, and Hwa Young suffers a huge loss. She is soon accused of embezzling company funds. Miracle Investment offers to pay back the money she owes, only to acquire her shares of her department store. Do Jun asks Min Young to investigate Hwa Young's embezzlement case.
Chairman Jin initiates a plan to establish Soonyang Financial Holding Company to begin his succession process. He puts his trust in his second son, Dong Ki. Dong Ki tries to sabotage Do Joon by spreading a false rumor about Miracle Investment. However, Dong Ki only ends up disappointing Chairman Jin even more.
After Chairman Jin and Do Joon survive the car accident, Chairman Jin secretly looks for the culprit who tried to kill him. The three children of Chairman Jin, who do not know that their father is fine, begin a war of succession on their own.
The board meeting to decide the establishment of Soonyang Financial Holding Company is held, and Chairman Jin Yang Chul shows up, surprising everyone. Do Joon continues to look for the culprit who instigated the murder of Chairman Jin and himself. When he finds out the culprit, he rushes to Jeongsimjae.
Do Joon insists on using an aggressive marketing strategy on Soonyang Motors using the 2002 World Cup results he knows from his previous life. Upon hearing the success of Apollo, Soonyang Motors' new car, Chairman Jin Yang Chul decides to fix his will, which puts everyone in the family in an ordeal.
Do Joon fails to become the CEO of Soonyang Financial Holding Company because of Sung Jun's scheme. Just when he was despondent over the loss, Mr. Lee Hang Jae hands over the will Chairman Jin Yang Chul left for him separately.
Just when Vice-Chairman Jin Young Ki thinks he has won the fight to own Soonyang, Do Joon shares the news that he bought out all of Soonyang Corporation's shares. The fight to win the management rights of Soonyang continues, and the fight between the Jin brothers becomes dirtier.
After the car accident, Do Joon returns to his old self, Hyun Woo. Hyun Woo needs to clear himself of the charge of embezzling 700 million dollars. The Jin family is still in a family feud to win the management rights of Soonyang, and Hyun Woo decides to end the war once and for all.
Complete episode guide for Reborn Rich with detailed information about every season and episode including air dates, summaries, ratings, and streaming availability in Japan.
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