Obsessed with the Dress is the inside look at selecting the ultimate gown that can either make or break a pageant girl's hopes of clinching the crown. Michele Strom, owner of the Winning Crown Boutique and former beauty queen, balances the demands of a high-maintenance clientele and in-store conflict among her highly competitive beauty queen staffers. Michele Strom dresses winners and has dressed countless crown holders, including Miss America 2011. Not only is Michele's shop the ‘go-to' pageant store of Omaha, Nebraska but , she is also a premier pageant coach and make-up artist. Michele's special brand of tough love includes the brutal, honest truth. For Michele, losing is not an option. Michele knows it takes a winning eye to spot a winning dress, and that's why she hires winners in her store.
Michele pressures The Winning Crown team to increase sales which causes conflict among the staff. Beau and Sarah dress an unusual mother-daughter duo. Michele dresses three contestants in the high-profile Miss Nebraska pageant.
Michele puts her reputation on the line to compete in a pageant against her friends. Adding to the pressure, Michele's daughter, Emma, is also competing. At the store, Beau plots his takeover.
Michele and Emma compete in the Wild West Pageant; putting Michele's reputation and friendships to the test. Beau makes a move that leads to a shocking decision from Michele about the future of the Winning Crown.
The divide in the Winning Crown grows when Beau replaces Tiffany as store manager. An expensive dress is ruined in the store while Michele dresses a top contender for Miss Nebraska Outstanding Teen.
Beau's management style causes a divide in the store. Michele and Hannah travel to San Antonio for the ANTSO pageant with two top contenders but the evening turns sour when Hannah and Michele have a tearful confrontation.
During a trunk show at the store, tensions mount and The Winning Crown staff comes to blows leaving Michele with a big decision to make.
Complete episode guide for Obsessed with the Dress with detailed information about every season and episode including air dates, summaries, ratings, and streaming availability in Japan.
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